When it comes down to it, we still have a lot of people who don't understand the buying roles in households.
I came across an article by DouglasGreen, "Women more Affected by Price of Wine than Men" (here is the link: http://douglasgreen.wordpress.com/2009/05/07/women-more-affected-by-price-of-wine-than-men/). I find this article very interesting because one fact I do know...Women are buying 80% of their wine in grocery stores...and although there is a nice selection at your local grocery store, you are not normally overwhelmed by the prices there.
Another article in the Wine Spectator, Women's Wine-Drinking Habits Examined in Global Vinexpo Survey (here is the link: http://www.winespectator.com/Wine/Features/0,1197,5032,00.html). This was an online survey and 431 women in the US responded.....one in which I hardly believe represents the women of the United States. One of the biggest problems I had with the responses was that 84% said they bought their wine in a specialty shops...Again, go to my statistic above....GROCERY STORES!!! And 65% try new wines each time? And only 35% buy the same wine over and over?? Please I alone break this ratio.....