Fred Franzia will soon launch his own inexpensive "Down Under' brand after purchasing bulk wine from Australia.

The plan is to retail it for $2.99 with the slogan, "Three Dolla Koala."  I believe, like many others, that Mr. Franzia is going up against Yellow Tail (which retails for $6-$8).   Yellow Tail is doing pretty well in the US....The brand grew in dollar sales these past 4 weeks.  Do you think this is healthy competition?