Somebody wrote the show to ask about wine trends for 2013. 

I think you are going to start seeing some great wines in places where you might not normally think you could grab a nice glass of wine.  Maybe you will be in your local sports bar, or shopping at your neighborhood grocery store.  New wines are out there and you need to take notice.  Whether it is a South African white wine in a phenomenal bottle, Protea White, or a Syrah based blend 13 years in the making, Sokol Blosser Evolution Red.  Try something out of your comfort zone.  Toss the playbook around and If You See Kay (Red Blend), let me know.

I strongly believe there are 5 P’s that make wine your beverage of choice.  Why you drink what you drink when you drink it. 

Proximity, Price, Publication… And the last two are very simple, I preach them all the time.  The fourth is Paradox.  Let’s face the facts, the health values of wine shot up wine consumption 15% in the first 3 months after the reports began coming out…and sales continue to rise due to these statistics.  The argument still rages on,  but it is still a deciding factor on why consumers switch to wine.  The fifth P is the life and soul of the what the Wine Crush represents .. Perception.  The lifestyle, glamour, fun…easy drinking.  You can define yourself by what you drink.  There is a different varietal for each of your moods.  Again, it is based on what you like.  Ultimately, the perception has change.  You can sit at a pub and order a glass of wine, it is not the rich man’s drink anymore,  and you will always find something you like.