I strongly believe there are 5 P’s that make wine your beverage of choice. Why you drink what you drink when you drink it.
Proximity, Price, Publication… And the last two are very simple, I preach them all the time. The fourth is Paradox. Let’s face the facts, the health values of wine shot up wine consumption 15% in the first 3 months after the reports began coming out…and sales continue to rise due to these statistics. The argument still rages on, but it is still a deciding factor on why consumers switch to wine. The fifth P is the life and soul of the what the Wine Crush represents .. Perception. The lifestyle, glamour, fun…easy drinking. You can define yourself by what you drink. There is a different varietal for each of your moods. Again, it is based on what you like. Ultimately, the perception has change. You can sit at a pub and order a glass of wine, it is not the rich man’s drink anymore, and you will always find something you like.