As a wine buyer, when you go into your local mega mart, Trader Joe’s, or wine shop, are you concerned about being seen buying a bottle of $2.99 wine?
I have the luxury, because of my background and reputation, whether I bring a $2.99 or $299.00 bottle, people really don’t know what to anticipate out of me, they just know what I bring is going to be good. I have a fail safe, I don’t have to be concerned about what others will think. But I want to know what you think. When you are buying for your home, a gift, for your table, does the price make a difference? I have a good friend who has been in the business for over 25 years. She is the director of several wine lists in some of the finest restaurants. I was recently at her house having a glass of wine and she brought the rest of it out in a carafe. After my long day, I didn’t want to play “guess the wine.” I looked at her with my tired eyes and said, “Please don’t tell me I have to guess. I’m enjoying the wine, but don’t want to guess tonight.” She looked at me puzzled and said, “I just don’t want to bring the box in here.” For the rest of the night we all enjoyed this boxed wine immensely.
My point to this story is, if we don’t care, you shouldn’t. That’s the root of this show. To instill in you that you shouldn’t be embarrassed by what you pay for a bottle of wine. It’s just what you do while you drink it.