Whether you see Cupid as an hero or someone to avoid, it doesn't really matter. Everyone has an opinion. How does Valentine's Day fit into the world of wine?
Here are some things to think about:
California produces 60% of American roses, but the majority sold on Valentine's Day in the US is imported, mainly from South America. Just as we try to buy our wine locally, let's make an effort to support California and buy their roses.
A second thought: Women purchase 85% of all Valentines and ironically 70% of women purchase the wines in grocery stores. Let's put these two together and think about this... Men, Valentine's Day is like New Year's. It happens the same day every year. Remember to buy a card, some chocolates and definitely a bottle of wine. It will set a romantic mood for all to enjoy.